Innovations in the MBA Core Course Content and Pedagogy

The first session is tentatively scheduled to run from 8:15 AM to 10:15 PM.

Digital Intelligence: An Attempt to Define Core and Moving Beyond a Collection of Topics (30 Minutes)

I will present my teaching plan and the use of associated book that I used for the first time in 2012 to implement some of the ideas that were inspired by conversations in previous teaching workshops.

Mithas, S. Digital Intelligence: What Every Smart Manager Must Have for Success in an Information Age (ISBN-13: 978-0984989614; url link Finerplanet, North Potomac, 2012

I have made the Kindle version of my book available for 99 cents for a short time to enable anyone attending the IS Teaching Workshop at UC Irvine (in person or via streaming) to download the book directly from the link above.

This seems to be the easiest way to make the book available with the full Kindle eBook functionality that comes if you directly buy the book yourself. To keep the book free to colleagues in our community, I will be happy to reimburse the current 99 cents price+taxes to anyone who purchases the book this way if a request is sent to moc.liamg|koobletnigid#moc.liamg|koobletnigid.

I will greatly appreciate if you can send a copy of the syllabus of the core IS MBA course at your institution to me by email at moc.liamg|koobletnigid#moc.liamg|koobletnigid so that I can improve the book in future revisions.
Sunil Mithas, Robert H. Smith School of Business

Redesigned core MBA course and ITM concentration (20 Minutes)

I would like to present the redesigned core MIS course in our MBA program at the Fox School. The course is compulsory for all MBA majors at the Fox School and is built around three main topics – business processes, disruption, and systems thinking. The curriculum is complemented by a pedagogical approach which relies heavily on case studies, hands on labs and classroom activities. I’ll also talk briefly about our redesigned MBA in ITM concentration. The concentration differentiates itself through a unique blend of innovative curriculum which includes topics such as technology as a change agent, digital business models, information architecture and data analytics, and integration of design principles in management processes.
The syllabus for the course is available here : Course Blog - EMBA Singapore

Sunil Wattal, Fox School of Business

Amercian Express & Tutor Vista Case Studies (15 minutes)

I wrote the American Express Case to illustrate the strategic role of IT and organizational change management in enabling American Express evolve into a customer centric organization in the last six years. The case brings out the importance of managing the social and technical architecture in a large financial services industry setting. The Tutor Vista Case illustrates a technology enabled business model that fundamentally changed the rules of the game in an industry. This case is about a successful technology enabled business that leverages global resources to provide personalized tutoring to students in North America and Europe. The case brings out how this business model disrupted the existing structure and also reflects the challenges of execution.
American Express case
Tutor Vista case
M.S. Krishnan, Ross School, Michigan

Bringing a Cloud-based ERP to the classroom (15 minutes)

I will present the free cloud-based ERP Apptivo (, which can be brought at little or no cost to an online or offline IS core course. It includes enterprise social media, CRM, financials, project management, supply chain management, web presence, marketing, product management, and human resources.

To start using it, signup with your .edu id, and send a message to moc.ovitppa|troppuscimedaca#moc.ovitppa|troppuscimedaca to get support for your class.


Nelson Granados, Graziadio School of Business and Management, Pepperdine University

Teaching Plan for IT Disruptions and Digital Goods: The Case of the Music Industry (10-15 minutes)

I will present my teaching plan/how I conduct my lecture on IT and its impact on the music industry, and how the learning points from the music industry apply to other digital goods industries.
Jui Ramaprasad, McGill University

Simulating IT Decision Making in Large Organizations (10-15 minutes)

I will present a simulation that I use in my core class. The simulation requires students to design a portfolio of IT investments for a fictitious Indian consumer goods firm in alignment with its business strategy. In the process, they address the challenges and trade-offs typically found in IT planning contexts, understand the various contributions of IT to business strategy and the typical classes of IT investments in a large firm, and assess the risk and return to IT investments. At the end of the course, all student groups are given feedback from the board of the firm about the impact of their decisions on various aspects of market and financial performance of the firm. The simulation helps students deal with incomplete data and exposes them to the ambiguity that surrounds IT decision-making in most business contexts.
Deepa Mani, Indian School of Business

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